Book Marketing – InHouse Publishing – Independent Publishing

Book marketing

Book marketing can be daunting, especially if you have never done it before. So often we hear ‘I am not a salesman’ or ‘I just want to write, can’t you market it?’ That process is called traditional publishing and as we identify on the WHY INDEPENDENTLY PUBLISH page, there are a lot of negatives and challenges with this process. One mitigating factor is that in this new age of publishing even the traditional players are requiring authors to actively promote themselves and their books. We feel that if this is the case authors should embrace assisted independent publishing where they are confident they will have a trade standard book produced and can reap the rewards of book marketing and promotion.

At InHouse Publishing, we help you develop your goals into realistic targets, and define indicators for your various levels of success. We help you cross the bridge from the publishing process into book marketing with a unique self-development process that gives authors confidence and belief that they can sell with ease and achieve the results they desire. Our marketing modules are designed to help you reach this success, and they all come with personalised service and consultations to help clarify the process of implementing this staged marketing concept. Our goal is to see you succeed and reach those targets as quickly and efficiently as possible – after all, it is in our own best interests that InHouse Publishing authors succeed, sell out and print more. It’s what is best for business and in the same time ensuring the creative journey is a winning one for all concerned.

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Offering focused marketing services

for independent authors

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Define your financial forecast calculation

with ease and confidence

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Understand social media

and how it can work for you.

BUILDING YOUR MARKETING PLATFORM

All authors have a vision of success. This vision may have been the motivation behind writing and publishing your book. It is important to define your vision and goals, as this will assist you in your marketing and promotion. Success means different things to different people. Until you have defined what publishing success means to you, you really can’t achieve it. So, it’s time to ask:

  1. What does publishing success mean to you?
  2. What are the goals for your book?
  3. What do you want to achieve?

You may want to consider your goals under three main headings: personal, financial, and professional. For example, a personal goal may be ‘to get my story out there’; a financial goal might be ‘to make my investment back’; and a professional goal might be ‘to establish my career and build income to do so successfully’.

It is essential to create awareness of your book for it to sell. Creating that awareness requires a focus of time and energy into activities that will increase your profile, the profile of your book and, most important, generate sales. Considering your book as a product is part of the book marketing process. For a product to sell, a customer must have confidence in the product or company. As an independently published author, YOU are the company and the product is your book. Your customers need to know about you, your skills, your talents. Understand that while you are selling a book, you are also selling yourself as an author. Don’t underestimate that value to a customer.

So how do we begin our book marketing journey?

Setting goals and understanding the journey over that bridge from publishing to book marketing is stage one. This is done through a personalised consultation with our InHouse consultants. We will be providing you with a work sheet and guide to help you set your goals, targets and understand your financial forecast – this is the calculation to ensure you know when you break even and have achieved the second of your publishing goals. Right now you might be thinking ‘SECOND GOAL?!” What’s the first?’ We outline on our SIX STEPS page the process of independent book publishing and we conclude it with the three key goals that apply for every independent author.

  1. Become published
  2. Have it cost nothing but time
  3. That’s up to you – let us know so we can help you achieve it!

Following this consultation and locking down calculations, targets, goals and mindset we then embark on the book marketing journey and it begins with setting the stage for the marketing campaign. Below are the modules available to you through InHouse Publishing and we feel that utilised correctly you will have everything you need to successfully promote and sell your book. For a free quote CLICK HERE.

Book marketing

Some independently published authors are born promoters and can confidently promote themselves and their work. For others, their published work complements their business or their area of expertise so they have an obvious and easy way to highlight and market their work. For many, the content of the work is their passion or relates to a particular cause, so actively promoting it is something they are motivated to do because they want to share the content with others.

Other independently published authors are not so confident. However, acknowledging the fact that you, the author, are the best salesperson for your book is the key to your success. This doesn’t mean you need to become a sales rep and hit the streets. Many of the ways to market and promote your book can be done at home, over the phone or via the Internet, and to your own groups of contacts – both personal and professional.

 

What does the mentoring include?:

A form is sent to you upon confirmation of you entering the program. It is a brief questionnaire that helps us assess the direction you want to take your published work in and what marketing support and planning is currently in place.

Book marketing

The first hour is scheduled in person or via SKYPE to establish the premise behind book marketing and to look at the initial stages of book marketing. We call this ESTABLISHMENT. During the ‘Establishment Hour’ you are given tools and tips to review and get familiar with what is introduced and, if applicable, you are given tasks to complete before the second scheduled mentoring session. 

Book marketing

A second hour is then scheduled that takes book marketing into a different phase that we call DEVELOPMENT. Here we outline Social Media and set a strategy on how we will best utilise these platforms to promote and market your book. We also look at more traditional methods of book marketing and why they will or won’t work in your case. Again you are given tips and tasks to implement to prepare for your social media activity and physical book marketing .

Book marketing

The third hour looks at the planning of all the activity that will be generated from the ‘Development Hour’. We call this session STRATEGIC PLANNING. Here we will set time frames and calender the tasks for the weeks and months ahead. This would include the planning behind both a physical and online book launch, when media will be contacted and the ongoing structure of your author profile development on a national and international level. Finally we will be looking at further tools and tasks to be implemented over the course of your book marketing journey.

Book marketing

Finally a further meeting is set that looks at the entire book marketing process and what has been developed during the mentorship. Here you will no doubt have a list of questions that will need to be clarified and further mentoring can be established if required. We call this stage ENGAGEMENT. The session concludes with a recap of the establishment stage to further inspire and ensure the bridge has been crossed from the publishing process into the book marketing process. 

Highlights of the BOOK MARKETING MENTORING PROGRAM:

  • Understanding the RULES behind Book Marketing Success
  • Owning the TEN TOWERS of TRIUMPH
  • Knowing the Book Marketing process
  • Building your following
  • Social Media and Amazon is your FRIEND
  • Book Launches and Signings
  • The Media
  • Retailers and Wholesalers

For a free quote CLICK HERE.

Book marketing

As you have no doubt noticed, having a website for any product is an essential point of sale in today’s marketplace. For authors, it is the platform on which your life as a writer is launched. Whether it is focused directly on you as an author, or on a single publication or a series of titles, we strongly recommend that your web presence is addressed. InHouse Publishing offers an easy-to-navigate and author focused website development option that is dedicated to the book marketing process. It is seen as an essential part of the journey and includes the following:

  • Author focused website development, domain name and hosting for one year (renewal fees apply following one year)
  • Professional custom web design with author consultation
  • Up to five pages created (Home, About, Book, Media & News, Contact) with the ability to add more
  • Easy-to-purchase options using Paypal and/or international links
  • Search Engine Optimisation (SEO)
  • E-mail set up (if required)
  • Ongoing support from InHouse Publishing including updates when needed (conditions apply)

For a free quote CLICK HERE.

See below links to websites created by InHouse Publishing’s web development team.

InHouse Publishing Book Marketing   InHouse Publishing Book Marketing   Book Marketing SJ Jensar   InHouse Publishing Book Marketing

InHouse Publishing Book Marketing   InHouse Publishing Book Marketing   InHouse Publishing Book Marketing   InHouse Publishing Book Marketing

InHouse Publishing Book Marketing   InHouse Publishing Book Marketing   InHouse Publishing Book Marketing   Book Marketing

Book Marketing   InHouse Publishing Book Marketing   InHouse Publishing Book Marketing   book marketing

Book Marketing   InHouse Publishing Book Marketing   Book marketing   InHouse Publishing Book Marketing

Book Marketing   Book Marketing   Book Marketing   InHouse Publishing Book Marketing

Book MarketingIn this new age of technology, where we increasingly rely on multimedia to inform us of new products or services, it is recommended that you create videos to help in the book marketing of your published work. The first is a video author interview. It should be no more than five minutes in length, and well-edited and filmed, as a bad production will distract the viewer and they will click away. As an independently published author you are not only selling your book but also yourself as an author and an interview easily achieves this on a platform open to millions of people. Customers who watch a video about any product will be more encouraged to buy. This is why television advertising has such a massive impact and it is also why authors need to begin developing their video promotional tools.  Videos can be one of the best new ways to create the kind of buzz that attracts readers and sales. This new approach is part of the ongoing change in the industry’s aggressive efforts to sell books. InHouse Publishing offers a quality video author interview that is relatable, friendly and personalised that is then uploaded to: Take a look at the interviews below:

  • YouTube
  • Facebook
  • Twitter
  • Google+
  • InHouse Publishing website
  • Your website

For a free quote CLICK HERE.

See below for the interviews produced by InHouse Publishing’s video production team.

 

Book Marketing

A book trailer is produced to entice and intrigue your potential readers into purchasing your book. You don’t have to produce a high budget trailer to achieve the desired effect. InHouse Publishing trailers are created with still images, stock footage, text, and royalty free soundtracks. We specialise in producing Video Book Trailers that include image research and collection relative to theme and genre of your book. We ensure that there is an active point-of-sale such as your website, the InHouse Bookstore and/or Amazon. Then, with a 3D image of your book cover, the files are professionally edited and uploaded to;

  • YouTube
  • Facebook
  • Twitter
  • Google+
  • InHouse Publishing website
  • Your website

For a free quote CLICK HERE.

See below for the video book trailers produced by InHouse Publishing’s video production team.
               

Book Marketing

It is important that you designate a certain amount of promotional copies that you will use for soliciting reviews, gaining interest from media, retailers and distributors, and even giving away as part of a promotional strategy. However, you want to keep this to a minimum and build interest for the book from samples and online tools whenever possible. Even when you wish to wander over to the local independent book store to let the manager know you have published a book, you primarily need to present a promotional document rather than handing over the book. This document is called an Advanced Title Press Release.

An AT Press Release is a promotional document that details the title, author, publishing information, price, synopsis, cover image, point-of-sale, along with a well constructed article detailing the book and the author. With a catchy heading and written to gain attention, this document will become one of the most used tools in your promotional arsenal as you embrace the book marketing process. 

When approaching wholesalers, retailers and the media, an AT Press Release provides the key information they expect when being pitched a new publication. The team at InHouse Publishing have that copy writing and media liaison experience to formulate a top quality and engaging AT Press Release. With this document you will also receive strategies and tools on how best to use the document. These will include strategies to market your book to;

  • Public Libraries
  • Independent Book stores
  • Media
  • Online Bloggers

For a free quote CLICK HERE.

Book Marketing

Having your book available internationally is essential for all authors who are serious about book marketing. Naturally, it is a common goal of most authors to offer their published work to an international audience, however it is not practical to post books internationally as postage costs from Australia or New Zealand are just too high and deter customers from buying. So how do we make this happen?

This is where print-on-demand (POD) comes in. POD is the process of printing and binding a single book to completion ready to fulfil an order. There are a number of options in the POD world, however our research shows that for the purpose of what POD is utilised for and taking on board quality, timing and priority positioning; Amazon POD is the preferred option. A huge advantage to having your book on Amazon is the ability for people to post reviews of your book on the listing, which helps with your marketing and promotional opportunities, and through the POD system we use you have the ability to capitalise on marketing support through Amazon and its affiliates.

InHouse Publishing ensures your files are adjusted, if required, to suit the Amazon POD Module, and we create an independent account for you to login and manage sales, order POD copies, and update information. It is strongly recommended that this option is activated at the same time that you are printing your digital or offset print run.

Once a customer buys a copy of your book from Amazon it is printed through their print-on-demand facility and sent to the customer. The cost of the printing is deducted from the retail price and the balance is put into a holding account for you until your total balance reaches either EURO, GBP, or USD$100. Once this target is reached Amazon then sends you payment by cheque. InHouse Publishing collects no royalties from any sales. (NOTE: this module is only available for paperbacks.)

For a free quote CLICK HERE.

Book Marketing

Book reviews are an essential part of the book marketing process. With everything we invest in, it is diligent to see what others are saying about that product or service. It is no different when it comes to a published book. We recommend that you ask your readers to write reviews for your book and then follow up with them to ensure there is progress. The more people that say how much they enjoyed your book, the more likely you will achieve sales outside of your staged marketing campaign. You can post these reviews on your web page and social media sites, other online sales sites, on the back of your book when you reprint, and on any promotional material you print out or email.

To get the ball rolling our Book Review Bash module gains 5 non-generic international reviews on your book. Your title HAS to be listed on Amazon to be applicable. Your review will be posted on our InHouse Bookstore site, Facebook, Twitter, Google+ and Pinterest. You can also post the reviews in your Amazon Editorial Reviews section. The reviews will be indexed by search engines like Google, who recognizes Book Review Bash reviews and formats them with their starred rating just like reviews from Amazon. In addition, our reviewers often post reviews to their blog, social sites, and trade sites like Goodreads.

All 5 star reviews receive a FREE “Five Stars” digital seal for your website and a high resolution version for your book cover. All reviews come with an International Readers’ Review Web Page and access to a host of free features to help you promote your book and your new review. Only 4 and 5 star reviews are used in international promotion. If an author receives a poor review, the reviewers provide private constructive criticism to the author in the form of a mini critique.

The Book Review Bash program that we access is also asked to review for such renowned authors as James Patterson, David Baldacci, and Stephanie Meyer, and are trusted by prominent publishers such as Random House, Harper Collins, and Simon & Schuster. So as an indepent author you are in good company. 

For a free quote CLICK HERE.

Book Marketing

From a local standpoint, building your profile is essential. When independent publishing it is important to start close and build out. This means that once your initial launch, on or offline, is over you need to build your profile in your local community. Posters, business cards and flyers placed at strategic places help build a fan base. For example, maybe you visit a local café in your suburb, you have become known to them and some other regular customers now get the ‘hello – nod and smile’ when you are crossing paths for a latte. You have every intention on placing some small business cards on their counter. Who knows who will pick them up? You are confident that the frequent regulars and the staff will, but you could also come across, 1, 2, 10 or 100 people that have an interest in your book.  

Your book’s focus and target will determine what you should produce in support of building your profile. There is a range of items you could have, but we encourage you to discuss this with us as we have more knowledge and expertise on what would be a good investment and what wouldn’t.

For the bare essentials, we encourage the production of business cards, bookmarks, pull up banner, posters, and invitations (if a physical book launch is planned). If you are producing a flyer about your book, make it work for you by including an order form and return address so people can buy direct from you once they have your flyer in their hand. Always have your website and social networking icons on promotional material and be consistent as you are effectively creating a brand. This is all dependent on your goal and budget but to help create a buzz, these items can extend to novelties such as postcards, fridge magnets, pens, flyers, rack cards, mouse pads, bumper stickers, car signage and t-shirts!  

  • Postcards
  • Fridge Magnets
  • Pens
  • Flyers
  • Rack cards
  • Mouse Pads
  • Bumper stickers
  • Car Signage
  • T-Shirts

For a free quote CLICK HERE.