Define your financial forecast calculation
with ease and confidence
BUILDING YOUR MARKETING PLATFORM
All authors have a vision of success. This vision may have been the motivation behind writing and publishing your book. It is important to define your vision and goals, as this will assist you in your marketing and promotion. Success means different things to different people. Until you have defined what publishing success means to you, you really can’t achieve it. So, it’s time to ask:
- What does publishing success mean to you?
- What are the goals for your book?
- What do you want to achieve?
You may want to consider your goals under three main headings: personal, financial, and professional. For example, a personal goal may be ‘to get my story out there’; a financial goal might be ‘to make my investment back’; and a professional goal might be ‘to establish my career and build income to do so successfully’.
It is essential to create awareness of your book for it to sell. Creating that awareness requires a focus of time and energy into activities that will increase your profile, the profile of your book and, most important, generate sales. Considering your book as a product is part of the book marketing process. For a product to sell, a customer must have confidence in the product or company. As an independently published author, YOU are the company and the product is your book. Your customers need to know about you, your skills, your talents. Understand that while you are selling a book, you are also selling yourself as an author. Don’t underestimate that value to a customer.
So how do we begin our book marketing journey?
Setting goals and understanding the journey over that bridge from publishing to book marketing is stage one. This is done through a personalised consultation with our InHouse consultants. We will be providing you with a work sheet and guide to help you set your goals, targets and understand your financial forecast – this is the calculation to ensure you know when you break even and have achieved the second of your publishing goals. Right now you might be thinking ‘SECOND GOAL?!” What’s the first?’ We outline on our SIX STEPS page the process of independent book publishing and we conclude it with the three key goals that apply for every independent author.
- Become published
- Have it cost nothing but time
- That’s up to you – let us know so we can help you achieve it!
Following this consultation and locking down calculations, targets, goals and mindset we then embark on the book marketing journey and it begins with setting the stage for the marketing campaign. Below are the modules available to you through InHouse Publishing and we feel that utilised correctly you will have everything you need to successfully promote and sell your book. For a free quote CLICK HERE.