Publishing with InHouse – The 6 Steps to Successful Independent Publishing

When embarking on the journey of assisted independent book publishing, you need to be aware of the 6 simple stages of bringing your book to life. It begins here with the ISBN allocation, Cataloguing-in-Publication entry, barcode creation, and legal deposit preparation. This first stage is an important part of the book publishing process as it individualises your book on national and global databases, generates the barcode for your back cover, ensures your book can be correctly catalogued in libraries across Australia, and instructs you on how to make the required legal deposits of your title to national and state libraries.

The ISBN (International Standard Book Number) agency we use is Thorpe-Bowker, and they issue their ISBNs in singles, blocks of ten, or blocks of 100. Our recommendation is that the option of ten is selected, as most authors will choose to publish both a physical book and an eBook, and your eBook requires its own unique ISBN number. Alternatively, you can select to purchase an ISBN under the InHouse label, meaning you can acquire a single ISBN at a time. ISBNs make your book accessible so readers, wholesalers, and retailers can find information on and purchase your book easily. The ISBN is the global standard for identifying titles.

The CiP (Cataloguing-in-Publication) information provides data essential to the Australian library cataloguing system. The CiP entry for your book (which appears alongside a copyright statement typically in the first several pages of your book) includes information about you as the author and any other contributors; the title; the ISBN; the subject/genre of the book; and the Dewey Number. The CiP process is completed once you send legal deposit copies of your book to the Legal Deposit Unit of the National Library.

A bar code is a small image made up of lines (bars) and spaces. Your bar code is associated to retail store items and specifically identifies all the data about your book via simply scanning the code. Your 13-digit ISBN is used to create a bar code for your book’s back cover, and the numerically written ISBN must appear above the bar code.

In the legal deposit process, one copy of your title will be required by the National Library and one by the State Library (if in Australia) depending on which state you reside in. This is in line with the Copyright Act 1968 that requires you to provide a copy for records. InHouse Publishing will send you all the details relative to lodging your legal deposits when your books are printed.

InHouse Publishing has two options for this first stage of publishing:

  • Industry Trade Standard registration: This occurs when your manuscript has been scheduled to proceed through the InHouse process with editing, interior formatting, and cover design, so we are confident that the finished book reaches industry trade standard. We allocate the ISBN number from the InHouse Publishing block of numbers to assist with credibility when marketing, and offer you, the author, the confidence that your book is yards ahead in terms of quality and standard. Remember: just because your book may be allocated one of our numbers, does not mean we own copyright. The publication and all that comes with it remains your property. We will allocate both paperback and eBook ISBNs, generate your barcode, collect your CiP data from the National Library for both paperback and eBook, and ensure that the additional copies required for legal deposits are produced in your final print run.
  • Self-Publishing registration: This occurs when we order a block of ten ISBN numbers—to ensure your paperback and eBook have unique numbers—under your name and contact details. This means you will have eight numbers to use at a later date for future editions or publications. As above, we will still generate your bar code, register your CiP, and produce your legal deposits. This option is perfect for the purely independently published or self-published author who has a limited or niche market and is not looking at any assisted marketing support.

For a free quote CLICK HERE.

A manuscript appraisal is one of the earliest processes in the publishing journey that the serious author seeks out in order to gain some objective perspective on their manuscript. A manuscript appraisal is a systematic and objective study of the marketability of your book, as well an assessment of the revisions needed to ensure your book is the best possible version of itself. Your manuscript appraisal will give you feedback on your title’s structure, style, and content. Your appraisal will be comprehensive and honest and will direct you to make the necessary revisions to ensure you are giving your book the best possible chance of success.

Editing and proofreading are the next essential parts of the independent publishing journey, and they are stages that need to be carried out by a professional who has no connection to you or the manuscript. After all, following the months or even years of you breathing and living the story you have written, you become too close to the work to be objective, and there will be errors that you miss. A basic spelling and grammar check is fine in preparation for your editing and proofreading journey, but it is not enough to bring the work to trade standard if your goal is to make the book available for general public consumption. When looking to publish, some authors skip this step, which in turn affects the level of success an author can achieve.

At InHouse Publishing, our editing and proofreading services involve a qualified editor performing one complete read through of your manuscript. Your editor will correct grammar, punctuation, and spelling, and make notes on any areas that need your revision, such as structure, style, narrative arc, etc. InHouse publishing does not offer structural editing.

It is important to note that in order to keep our services affordable for our clients, we offer a simplified editorial process that includes only one full edit/proofread. While our accredited editors take pride and care in each manuscript, this simplified process is not foolproof. A small percentage of errors in any book title is standard in the publishing industry. In order to give your book the best chance to be error-free, we recommend you seek out as many critical readers as possible before and after the InHouse proofreading process. Speak to us about this process to have a clear picture forward.

In order to maintain your authorial voice, your editor will not perform extensive rewriting. Restructuring at sentence, paragraph, and chapter levels need to be completed by you before the editorial process.

The manuscript should only undergo the design process once the author is completely happy with the textual state of the manuscript. This is why the team at InHouse Publishing strongly suggests the author read through their book from start to finish at least once, and ideally several times, throughout the editorial process. Ultimately, your book is your baby, and its perfection is your responsibility to ensure.

For a free quote CLICK HERE.

‘You can’t judge a book by its cover’. Unfortunately, this is not true. Books are judged by their covers at a crucial point of decision; the point of purchase. When you browse a bookshop or look at books online, why do you skim over some books and pick up others? The cover is the first thing a prospective reader sees, and with so much competition in the marketplace, the cover sells your book or eBook.

Our qualified designers will take your concepts and ideas and develop an industry trade standard cover that will stand up against the competition. Nothing is locked in on first design; authors review the design of their cover and request updates, changes, etc. We will work with you to ensure your cover design upholds a professional standard that you are happy with.

In the cover design process we can either use images you provide, source copyright-free images to suit your ideas and themes, or a combination of both. The back cover blurb you provide will be proofread by our InHouse editorial team before being added to the cover, and, as mentioned before, nothing is locked in until you approve the design. Bar code, logos, and any other features expected on an industry standard cover design are all included in this process.

For a free quote CLICK HERE.

At InHouse Publishing you can request specific design elements to be included in the book formatting process; that is part of the beauty of independent publishing, that you can offer your input and ideas. For example, if you have a specific font type you desire to use for your chapter headers, that is what our designers will use. If you require all your images to have a soft fade from the edges, so be it. We work with you to design a quality, trade standard book that will appeal to retailers and the public.

However, don’t feel that you have to submit specific information. Our designers will format a sample portion of your book for you to review to ensure that you are happy with the direction the designer is taking. This sample allows you to not only give feedback or request changes, but further instil confidence in you that consulting with the author on all matters through this process is as important to InHouse as it is to you.

For a free quote CLICK HERE

When looking to independently publish, the printing of your book can often be one of the largest monetary investments to make, so it is essential that you have done your due diligence and researched which printing option is best for you.

To help make that decision, consider the following:

  • Who is your market?
  • How will you be promoting the book?
  • Will you hold a physical book launch?
  • Does your book have international appeal?
  • Have you prepared a staged marketing campaign?

With this information, you can estimate the amount of copies you need. We are here to discuss this and help you make the best decision regarding printing, and we do this by developing a Financial Forecast Calculation to identify targets and break even points, and ensure you can easily make a return on your publishing investment.

There are three primary printing options to choose from: Print-on-Demand, digital production, or offset printing, and each has its positives and negatives. Deciding which option is best suited to you is mainly determined by the specifications of your book. For example, a hardcover book cannot be produced through Print-on-Demand services, while a run of 100 A5 paperback books would not be produced through offset means. The most common approach authors take is to produce a run of books through our InHouse production department to sell on a local and national level, as well as utilising Print-on-Demand services to ensure they can meet a global market without the concern of high international postage costs.

Once the author has established a fair projection of the book’s success, they can then reprint digitally or order a higher quantity through offset methods to further reduce printing costs.

If you print digitally through the InHouse production department, a physical unbound proof copy of your book is produced at no cost to allow you to go through the printed version of your book and ensure everything is the way you want it. This also allows you to see and feel the paper stock your book is produced on. We have various binding methods available including perfect binding (paperback), section sewn, hardcover case binding, saddle stitching (booklets), wiro binding, and can even create custom binding alternatives suitable to your needs.

For a free quote on the printing of your published books CLICK HERE

As an independently published author, your customers will include readers, wholesalers, (e.g. bookstores and specialty stores), anyone who buys the book from you at a discount and on-sells it, friends, family and colleagues, publishers, and even literary agents. It is essential to create awareness of your book for it to sell.

Creating that awareness requires a focus of time and energy into activities that will increase your author profile, the profile of your book, and, most importantly, generate sales. Seeing your book as a product is part of the marketing process. For a product to sell, a customer must have confidence in the product or company. As an independently published author, you are the company and the product is your book. Your customers need to know about you, your skills, and your talents. Understand that while you are selling a book, you are also selling yourself as an author.

At InHouse Publishing, we offer marketing services to help you develop your goals into realistic targets and indicators to define your levels of success. We offer various tools and strategies to help in the promotion and marketing of your book.

These include:

  • Author-focused WEBSITE DEVELOPMENT
  • AUTHOR INTERVIEW video production
  • Video BOOK TRAILER
  • Advanced title PRESS RELEASE with Australian Media Database for print (newspaper and magazine), radio, and television
  • International BOOK REVIEW Program
  • AMAZON PRINT-ON-DEMAND activation
  • PROMOTIONAL MATERIAL including business cards, bookmarks, pull-up banners, and flyers
  • SPECIALTY STORE DATABASES and strategies
  • Kindle-focused EBOOK PACKAGE with tips and strategies to build your eBook’s profile

With focused and up-to-date marketing knowledge to help you make that transition from writer to promoter, InHouse Publishing can help you achieve independent publishing success like never before.

There are three goals in independent publishing:

  1. Get published
  2. Have it cost nothing but time
  3. That’s up to you; let us know so we can help you achieve it!

To review the Marketing Modules in more detail CLICK HERE

To review the eBook Package in more detail CLICK HERE

To review the InHouse Distribution Network in more detail CLICK HERE

For a free quote CLICK HERE